Visual+Literacy

Scott Mountz 3010  Visual Literacy My interpretation of this “over-proteined” visual is to remind viewers of the amount of protein that Americans consume each day. Each visual shown from the bigmac, fried chicken bucket, to the hotdog interprets a number of what Americans consume each day. I believe the message is interpreting that America consumes too much protein per American. This visual is hard for the viewer to understand the point that is trying to be made. Overall there are some positive and negative elements that consist with the PAT model for this visual. Some of the positive elements for the visual include color, contrast, and alignment. I thought the changing of the colors were good to the eye, along with the pictures of the bigmac, bucket of chicken, the chicken, and the hotdog because the pictures were different to look at which helps the contrast and the alignment of the visual. The rest of the PAT model including perception, repetition (action), typography (tools), shape (tools), and space (tools) need some work for the viewer. My problem with this visual is I am not sure what the purpose of the advertisement is. I can sit here and guess on what the visual is trying to get across, but for all I know, it could be an advertisement for Subway commercial saying Americans eat to much protein. Therefore I would change the perception of this visual to have a concrete example, statement, or phrase of what is trying to be recognized besides just labeling it “Over-proteined.” In order to change the perception, the artist must manipulate some of the tools using better actions to create an effective visual. A tool that can be used to catch the viewer’s eye is the typography. The artist could change the font to make the ad more interesting to look at. Repetition is also good for the visual eye. If there were some more facts about protein, it would make the argument look more consistent. I personally did not understand the image of this visual, which is the first step in comprehending visual literacy.